Industry Overview

We empower the culture and arts sector to thrive, streamlining operations and strengthening the visitor experience from first impression to final encore.

Culture, entertainment and hospitality venues sit at the heart of the visitor economy from hotels, bars and restaurants to theatres, museums, arenas, festivals and live events. These environments are experience‑led and people‑dense, with constant peaks and troughs in footfall, high public visibility, and operational complexity that spans front‑of‑house, back‑of‑house and supply chain.

In this sector, the “show must go on” but only when operations are safe, controlled and resilient. Security protects guests and colleagues, supports crowd safety, and builds confidence while maintaining a welcoming atmosphere.

Logistics keeps venues running smoothly: coordinated deliveries, contractor movements, waste streams, equipment moves, and time‑critical changeovers that often happen outside trading hours. And infrastructure underpins everything the reliability of estates, safe circulation and capacity management, and the upgrades needed to meet modern safety, sustainability and regulatory expectations.

Industry Challenges

The challenges are real, the pace is fast, and the stakes are high.

01
Crowd safety, major incident preparedness and evolving security obligations
Venues are increasingly expected to demonstrate structured preparedness for high‑consequence incidents. The Terrorism (Protection of Premises) Act 2025 (Martyn’s Law) received Royal Assent on 3 April 2025 and is designed to strengthen protective security and preparedness across in‑scope premises and events, with an implementation period expected to be at least 24 months before it comes into force. Alongside this, UK guidance emphasises that crowd safety is a management responsibility, requiring robust planning and safe operations in public venues.
02
Labour shortages, retention pressure and rising employment costs
Hospitality remains labour‑intensive, and the sector has faced sustained pressure from labour shortages and rising costs. UK Hospitality commentary highlights the combined impact of employment costs, energy and food prices on margins, with labour shortages shaping operating decisions. Wider UK labour market data also shows vacancies remain a significant feature of the economy, underlining the competitive environment for recruitment and retention.
03
Cyber risk across venues from booking platforms to payments and guest data
The UK’s Cyber Security Breaches Survey 2025 reports that 43% of businesses experienced a cyber breach or attack in the last 12 months, with phishing the most prevalent and disruptive type. For operators handling payments, bookings, loyalty data and event ticketing, cyber incidents can quickly become real‑world disruption. The NCSC continues to stress that cyber resilience is now a leadership priority because attacks can disrupt operations and damage reputation.
04
Ageing estates, safety compliance and the cost of upgrading infrastructure
Many venues operate in older buildings and complex estates where compliance, safety and guest experience must be balanced. Guidance such as the Green Guide reinforces the need to manage safe capacity, circulation and emergency egress through a balance of good design and good management. This drives ongoing requirements for planned maintenance, lifecycle upgrades and infrastructure projects often delivered while the venue remains operational.
05
Changing visitor patterns, regional demand shifts and experience‑led expectations
Tourism and the visitor economy remain significant to UK output and jobs, with UK policy briefings highlighting strong inbound/outbound activity and substantial domestic tourism spending. But demand is sensitive to cost‑of‑living pressures and operating costs, and the sector must keep experiences compelling while managing affordability and value.
06
Operational logistics complexity
Events and hospitality operations depend on time‑critical logistics: deliveries, staging, equipment moves, contractor access, and safe back‑of‑house flows. Crowd management good‑practice guidance for performance and licensed spaces highlights the need for robust operational frameworks to mitigate risks and maintain safe attendee experiences. This creates ongoing pressure to coordinate logistics and infrastructure around live trading without compromising safety or guest experience.